SIEMENS FINANCIAL SERVICES:
2023-present

Building a more sustainable future for the world, Siemens Financial Services provides financing services to companies globally, funding a variety of projects. From offshore wind farms to carbon capture technology, to healthcare, SFS is powering a safer future for all.

My role as the Digital Content and Communications Specialist covers a variety of work areas, including web design, strategy and development, social media strategy, analytics, and general data-driven decision making.

SOCIAL MEDIA METRICS

*All stats are from November 2023 to the present, combined from Twitter and LinkedIn

TOTAL FOLLOWER INCREASE: +3,864 (34k initially)

TOTAL ENGAGEMENTS: 66.2k

TOTAL IMPRESSIONS: 1.3 million

PROGRAMS USED

  • Sprinklr

    Used for daily post scheduling, general analytics for X & LinkedIn, and overall editorial planning.

  • Google Console & Conductor

    Used to improve our web SEO, page design, and search engine traffic.

  • Adobe Analytics

    Used to analyze, track, and predict future data outcomes using heatmapping, user behavior and traffic routing.

  • LinkedIn Analytics

    Used to develop relationships with potential B2B customers, share business successes, and highlight whitepapers and case studies.